Guarantees, Risks and a Fool
Hey... I'm no Fool!
I took a break this weekend. I checked my email only ten times, and logged into a forum I help moderate four times.
With all this spare time, I decided to stimulate my brain a bit and read.
One of my favorite all time books on marketing is "Secret Formulas of the Wizard of Ads". Like I have said in the past - don't own it, get it (both of them).
While checking my email this morning - it reminded me of something I read in the Wizard of Ads.
Gangbang record
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Guys having sex with dogs
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This was the guarantee in the email I received. It went on to say that all I had to do was send them $1999.00 - if I did not have more traffic to my web site, then I could request a refund. They would "happily" give me my money back when I returned the program.
Happily? yea, I believe that. They may in fact refund my money, but I doubt they will do it "happily."
